20 Unley Businesses Dished Up As Finalists in 2014 Restaurant & Catering Awards

Finalists of the prestigious 2014 Restaurant & Catering Awards for Excellence have officially been announced, with an outstanding 20 businesses from the City of Unley nominated across 23 categories.

This is fantastic news and one that shows that the businesses that are apt of th changing demographic of businesses along or shopping strips are of the best class in what they do. Our CEO, Peter Tsokas obviously agrees in being quoted as saying the announcement was a great reflection of the flourishing food and coffee scene in the City of Unley.
“Our City is blessed with a diverse range of restaurants and cafes which is hugely important not only to create vibrancy but also as a key economic driver,” he said.
“One of the great benefits of living in and around the area is that a short walk will take you to a number of dining options. This is why so many visitors are attracted to our City.”

I agree whole heatedly.
Our Business and Economic Development Manager, Matt Grant attributes the increased awareness of Unley restaurants and cafes to the Council’s creation of digital and online marketing initiatives such as the ‘Find Your Everything’ website.
Matt also said “Initiatives like the ‘Find Your Everything’ website and the recently launched FYE free quarterly digital magazine provide a fantastic platform for our main street businesses to market themselves, and greatly assist in promoting destination businesses in the City of Unley.”

As a member of the Unley Business & Economic Development Committee I concur also with Matt. The Find Your Everything digital strategy is helping to produce great results for our businesses.
The City of Unley was also named as a finalist in the ‘Best Service Provider’ category for the ‘Find Your Everything’ campaign supporting the region’s hospitality sector.
Winners will be announced at a gala dinner on Monday 4 August at the Adelaide Entertainment Centre.
For the full list of 2014 finalists please visit www.rcsa.asn.au/news.php
To visit ‘Find Your Everything’ please go to www.findyoureverything.com.au

The Awards keep rolling in

Yes Unley has received yet another award for it’s digital strategy in helping it’s main street businesses.

This time we won the SA Tourism award for destination marketing for our “find your everything” initiative. Yes a tourism award. Seems all the judges are looking in in awe on what littler ol’ Unley is doing. 
This now means three economic development awards within a month ( 2 state and 1 national).
Congratulations must go to Matt, Laura and the trader associations who have embraced this initiative. In particular, without Matt’s drive and energy, we would not be where we are today.
It is also a testament to our UBED committee and the hard work and enthusiasm they have been doing over the last 18 months or so!
While we don’t do projects to win awards, it is nice to be recognised by our peers and industry groups.
Well done again to all involved!
PS    A little birdie told me today that Lord Mayor Steve Yarwood is a little miffed that the City of Adelaide’s small neighbour is scooping the pool.

Unley the Leaders Again- this item on the National Arena

Below is a press release regarding yet another award to come Unley’s way. Well done to Matt Grant and David Penfold for putting it together. 

And if you have not been on the site, time to get cracking, whether the web site or Facebook.


National Recognition for Unley’s Innovative FindYourEverything

The City of Unley’s ground-breaking enterprise website FindYourEverything (FYE) has just been recognised with the Economic Development Marketing Strategy Award at the National Economic Development Australia (EDA) Conference.

Competing against a strong team of contenders, FYE was the only award winner for South Australia.  “This award is recognition for not only the FYE team at the City of Unley, but for all businesses and trader associations who have embraced the Find Your Everything project.” says Peter Tsokas, Unley’s Chief Executive Officer. “It’s great to receive national recognition for the success of this strategy for the local economy”.

The award recognises excellence in the successful development and implementation of marketing strategies designed to promote sales and patronage of local business. Judged by industry peers, criteria used to select the award winner included innovation, creativity, quality, sustainability and contribution to the profession of Economic Development.

The FYE website findyoureverything.com.auwent live in December 2012 and is supported by a number of social media platforms – Facebook, YouTube, Twitter and Instagram.  FYE promotes unique, predominately independent traders, operating traditional ‘bricks and mortar’ businesses. Its aim is to drive foot traffic in-store and increase tourism to the region.
The City of Unley has utilised the expertise of David Penfold from Webmastermind for their digital marketing processes. ToolBox Design, a local South Australian design company, developed the FYE visual concept and brand.

“FYE has exceeded all of our expectations and we put this down to the businesses who really got behind our vision.” says Matt Grant, Manager Economic Development at the City of Unley.
Since its inception findyoureverything.com.au has attracted more than 20 000 unique visitors and more than 3 000 members. The website encourages visitors to subscribe to receive free regular e-newslettersproviding an up-to-date guide on what is happening around the City of Unley, including reviews, events, competitions and special offers.

The FYE Facebook site has 4 980 Facebook fans.  Over 170 Facebook posts have been viewed more than 1.55 million times with an impressive 35 225 direct clicks through to local City of Unley businesses.

Whilst it’s a great award to celebrate, the FYE team won’t be resting on their laurels. “We recognise that technology is evolving so rapidly that the Unley digital strategy is more like an emerging strategy,” says Matt. “It needs to be flexible and adaptable as new technology platforms appear.”

FYE can be found at
facebook.com/findyoureverything and