The City of Unley has welcomed news that it will play host to Stage 4 of the 2014 Santos Tour Down Under (TDU) on Friday 24 January at 9.30am. In further good news, the Council has also announced it will for the first time ever, host 7,000 riders for the Bupa Challenge at 6am on the same day.
Stage 4 of the TDU and the Bupa Challenge will be held on Adelaide’s premier retail strip, King William Road at the Opey Avenue intersection.
City of Unley Chief Executive, Peter Tsokas said local businesses, residents and people from all over South Australia should feel excited about the announcement.
“It is always an honour to host a Tour Down Under Stage Start here in Unley and the addition of the Bupa Challenge is really exciting. The announcement is testament to the people and businesses that make up this great City. This will have a huge impact on our main street traders and we plan to put on an incredible show for all involved,” Mr Tsokas said.
The hugely successful Unley Gourmet Galarun each year in conjunction with the Tour Down Under has been extended for a further two years and will once again showcase some of South Australia’s finest gourmet, wine, fashion and music on the evening of 23rd of January.
“We will now turn our attention to making the necessary preparations to ensure all three events are a huge success and we strongly encourage people to mark the dates in their diaries.
“The 23rd and 24th of January will be an absolute hive of activity in Unley and we expect thousands of people to descend on the area. From the the Tour to the Bupa Challenge to the Unley Gourmet Gala there will be something for everybody.
“The Gala attracted more than 17,500 patrons providing a $569,300 economic boost to the area in 2013. We are now on the hunt for sponsorship for this premier Adelaide event to ensure we attract even more people in 2014. We have already experienced an influx of sponsorship expressions of interest and we will lock these down in the coming months.” Mr Tsokas said.
The City of Unley will invest $38,000 for the Tour Stage, which includes fees for hosting and logistical costs.